Jerseylink: The Island of Jersey Central Reservations System

The introduction of a Central Reservation System (CRS) for Jersey was a key objective of the Island's government, a need whlch was strongly supported by the tourism industry. The aims of the Jersey Central Reservations System are to provide an easy, quick and cost-effective way for the off-island trade and consumer to book hotel by Emma Pallot Jersey Tourism and guest house accommodation in Jersey ; andto provide Jersey with a competitive edge in the market place. The principal objective of a CRS was to provide a platform for effective ongoing accommodation (and associated services) distribution in the voice-based and electronic market places and through these means help to support sustainable tourism initiatives and tourism infrastructure investment on the Island of Jersey. 1-Linking the Supply Interface Approximately 160 hotels and guest houses (50% of the total on the Island) were linked on to the system using remote terminals, either via a video terminal & modem or a PC & modem with VT emulation and software. These suppliers. were then able to maintain their inventory and update their availability via remote access, therefore providing accurate and up to date information. 2-Making Sales Sales are made by Jersey Tourism's reservations office, Jerseylink, who access the database for accommodation, matching clients requirements with the most appropriate available accommodation. Jerseylink reservations went live in The Case for a CRS February 1995 and during the first year of operation over 10,000 passengers were In the following list eight major view-booked through the CRS, accounting for pointsarementioned which builtthe guide-, of all the Island's visitors during lines for the development of the CRS. 995. With Phase and phase now in 1. It is relatively easy to book a Jersey ' holiday by buying a tour operator's package. It is very difficult to book ' accommodation separately through a travel agent, or independently if you are a first-time visitor. 2. It is the policy of the Island's government to maintain a balance between tour operators and independent bookings to preserve the character of the Jersey industry. place'the project development continues as follows: 3-iinklng to Island Tour Operators Background:The travel trade account for around 60% of Jersey's total year round tourism market, and the majority of tourism sales (45%) are transacted via to.ur operators, many of whom specialise in Channel Islands trading. There are around 50 tour operators trading in the Jersey market place. , 3. The trend …